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School of Management Studies
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>School of Management Studies
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>School of Management Studies
of Management is a bi-annual journal brought out by the School of Management Studies, Baddi University of Emerging Sciences and Technology (BUEST). The Catalyst-Journal of Management (CJM) is committed to publish scholarly articles having empirical and theoretical research output that have a huge impact on management and related fields. CJM encourages innovative ideas and new perspectives on existing research.
The aim of 'The Catalyst-Journal of Management' is to make sincere efforts to establish an effective communication channel between corporates, policy makers in business, and academic researchers to recognise and implement their ideas to create new trends in business. The scope of the journal includes the field of accounting economics, business accounting, business law, business model and strategy, business processes, customer relationship management, e-commerce, collaborative commerce, and net-enhancement.
The Catalyst-Journal of Management is a refereed journal. All papers submitted to the journal go through a review process at the editorial desk.
The Catalyst-Journal of Management is published bi-annually. All editorial correspondences should be sent to Dr. Prashant Mehta at the School of Management Studies, Baddi University of Emerging Sciences and Technology, Village- Makhnumajra, Baddi, NH 21 A, Distt. Solan - 173205, Himachal Pradesh. Email:editorcatalyst@baddiuniv.ac.in.
The Catalyst- Journal of Management and Baddi University of Emerging Sciences and Technology (BUEST) do not accept any responsibility for the views expressed in the published articles. Every effort is made to acknowledge source material relied upon or referred to, but 'The Catalyst-Journal of Management' does not accept any responsibility for any inadvertent omissions. The Catalyst-Journal of Management also does not endorse the contents of the advertising material that appear in the journal.
Authors must cede copyright of the articles accepted for publication in 'The Catalyst-Journal of Management', and certify that all copyright requirements with respect to the article/research paper have been duly met. Copyright rests with CJM in respect of the material submitted for its use and dissemination in any form or medium, individually or in any collection or other configuration, print, audio-video, electronic or otherwise. No part of the material published in 'The Catalyst-Journal of Management' may be reproduced, photocopied or stored in retrieval system or used for commercial or any other purpose. The jurisdiction will be in Baddi in case of any dispute.
At the outset, I would like to share with you a happy news that School of Management Studies of Baddi University of Emerging Sciences and Technology, Baddi is coming up with their first edition of Management Journal 'The Catalyst'. This is yet another mile stone in their quadrivium to the numerous achievements since inception.
'The Catalyst' is devoted to advancing an understanding of issues in the management of global enterprises, global management theory, and practice; and providing theoretical and managerial implications useful for the further development of research. It is designed to serve an audience of academic researchers and educators, as well as business professionals, by publishing both theoretical and empirical research relating to contemporary issues in management; domestically and globally. It also focuses to disseminate knowledge, which ensures good practice of professional management.
Finally, I wish to encourage contributions from the researchers, academicians and industry practitioners to contribute to the continued success of the journal. Authors, reviewers and guest editors are always welcome.
Wishing you a great success!
Prof. (Dr) T.R. Bhardwaj
Vice Chancellor
Baddi University of Emerging Sciences and Technology
Baddi, Himachal Pradesh.
It gives me immense pleasure to bring out the Volume 3 Issue 1 of the journal 'The Catalyst- Journal of Management'. Academic journal is a forum where academicians from a specific discipline share research work and ideas by writing research articles, and review the work done by others, including published books.
We are glad to mention that there was a tremendous response to our call for papers from the academicians from the field of management. We would like to maintain the standard of the journal by referring the articles received from the authors to reviewers for judging the suitability of the articles for publication in the journal. We would therefore request the authors to judge their own articles in terms of relevance to the discipline of management, whether they add new knowledge to the discipline or not, who will benefit from the article, if the information/data presented in the article is from reliable sources, whether proper scientific methods have been used, if the language expression is correct and clear, and if the reference list is appropriate.
I congratulate the editorial team who has been the integral part of the success in publishing this journal. I would like to mention the support received from Dr. Poonam Bassi, Varsha Gupta and Ms. Tamanna. They meticulously worked towards bringing the journal to a standard shape. I wish to express my gratitude to the reviewers/advisory editors for all their valuable inputs and suggestions for improving the quality of the journal.
I extend my deepest gratitude to our Hon'ble Vice-Chancellor Prof. (Dr.) T.R. Bhardwaj, without whose guidance and support this endeavour would not have been a success. My heartfelt gratitude goes to my colleagues for sending us their valued academic/research contributions. Congratulations to all the authors. I extend to you a hearty invitation to submit your manuscripts for further issues of 'The Catalyst- Journal of Management'.
Dr. Prashant Mehta
Editor-in-Chief
The Catalyst-Journal of Management
Email: editorcatalyst@baddiuniv.ac.in
Editorial Team
| Chief Patron | Pradeep Shrivastava Chancellor Baddi University of Emerging Sciences and Technology, Himachal Pradesh |
| Patrons | T.R. Bhardwaj Vice Chancellor Baddi University of Emerging Sciences and Technology, Himachal Pradesh Gaurav Jhunjhunwala Secretary Baddi University of Emerging Sciences and Technology, Himachal Pradesh |
| Editor-in-Chief | Dr. Prashant Mehta Dean, School of Management Studies Baddi University of Emerging Sciences and Technology, Himachal Pradesh |
| Editor | Rajender Guleria Dean, IIPP Baddi University of Emerging Sciences and Technology |
| Associate Editors | Poonam Bassi Assistant Professor, School of Management Studies Baddi University of Emerging Sciences and Technology Varsha Gupta Assistant Professor, School of Management Studies Baddi University of Emerging Sciences and Technology |
| Managing Editor | Jatinder Kumar Librarian Baddi University of Emerging Sciences and Technology |
Editorial Advisory Board
| Ranjit Madan, Life Sciences Sector Skill Development Council, New Delhi | S.S. Narta, Commerce and Management Studies, Himachal Pradesh University, Shimla |
| Sumesh Mahendra , IFFCO TOKIO General Insurance Co. Ltd. New Delhi | R.K. Gupta, USOL, Panjab University, Chandigarh |
| Sanjeev Mahajan, DHFL Pramerica Life Insurance, Gurgaon | S.L. Kaushal, University Business School, Himachal Pradesh University, Shimla |
| Y.K. Gupta, University Business School, Himachal Pradesh University Shimla | P.P. Arya, University Business School, Panjab University, Chandigarh |
| Sanjeev Mittal, University Business School, GGSIPU, New Delhi | C.V. Baxi, Management Development Institute, Gurgaon |
| A.K. Vashisht, University Business School, Panjab University, Chandigarh | Dimple Grover, Administrative Staff College of India, New Delhi |
| Naresh Kumar, University School of Management, Kurukshetra University, Kurukshetra |
VOLUME 3 ISSUE 1, ISSN 2455-7927
CSR IN TELECOM INDUSTRY IN INDIA- A COMPARATIVE STUDY
| Authors |
MS. KANU GARG
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| Download(pdf) |
INFLUENCE OF ADVERTISEMENT BY CELLULAR SERVICES PROVIDER COMPANIES ON CUSTOMERS PURCHASE BEHAVIOR IN GSM, PREPAID SEGMENT
| Authors |
OMESH CHADHA
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| Download(pdf) |
A CRITICAL REVIEW OF ORGANISATIONAL COMMITMMENT OVER YEARS
| Authors |
PURNIMA GUPTA
Prof. YASHWANT KUMAR GUPTA
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| Download(pdf) |
SUSTAINABILITY OF SINDHI TEXTILE FIRMS IN BISHOP STREET, PENANG, MALAYSIA
| Authors |
Maya Khemlani David
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| Download(pdf) |
PATANJALI AYURVED LIMITED (PAL) –GIANT IN MAKING
| Authors |
Vineet Kumar
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| Download(pdf) |
IMPACT OF EMPLOYEE’S OWN LIFE CIRCUMSTANCES ON HIS CAREER
| Authors |
Mrs. Inderjot Kaur
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| Download(pdf) |
WOMEN EMPOWERMENT
| Authors |
Ms. Prabhjot Kaur
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| Download(pdf) |
CORPORATE SOCIAL RESPONSIBILITY IN INDIA: A LEGAL PERSPECTIVE
| Authors |
Rohini Attri
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| Download(pdf) |
VOLUME 1 ISSUE 2, ISSN 2455-7927
Exports and Economic Growth-A Causality Test for Indian Economy
| Authors |
Pawan Kumar
Kanika Sharma
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| Abstracts | References | Download(pdf) |
Abandonment of the Shopping Cart: A Study of Online Consumer’s Non Shopping Behavior
| Authors |
Aishwarya Nair
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| Abstracts | References | Download(pdf) |
Overall satisfaction and employee engagement level- A study of Mahavir Spinning Mills
| Authors |
Nisha Chanana
Deepali Gupta
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| Abstracts | References | Download(pdf) |
Enhancement of rural tourism through social media usage: an ETAM approach for strategy development
| Authors |
Anish Kumar Kakirala
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| Abstracts | References | Download(pdf) |
Unleashing the potential of India’s manufacturing Sector- A Strategic Outlook
| Authors |
Navdeep Kumar
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| Abstracts | References | Download(pdf) |
Implementation of Six Sigma in India
| Authors |
Gurvinder Singh Bajwa
Heena Sharma
Puneet Sharma
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| Abstracts | References | Download(pdf) |
Crisis Management: A Study of Nestle India Limited with Reference to Maggi Noodles
| Authors |
Harpreet Singh
Madhvi Arora
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| Abstracts | References | Download(pdf) |
The Gamut of Weasel Words
| Authors |
Jagandeep Singh
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| Abstracts | References | Download(pdf) |
Innovation: Contributing in the success of ‘Make in India’
| Authors |
Harsh Tuli
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| Abstracts | References | Download(pdf) |
VOLUME 2 ISSUE 1 ( 2017 ), ISSN 2455-7927
Organisational Innovation: A Comparative Study of Selected IT Companies in India
| Authors |
Dev Kumar
Meenu Saini
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| Abstracts | References | Download(pdf) |
Difference in Fragility Pattern in Indian & US Stock Market during Sub-Prime Crisis
| Authors |
Sangeeta
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| Abstracts | References | Download(pdf) |
Leader Personality and Firm Performance: The Mediating Role of Market Orientation
| Authors |
Kumar Shalender
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| Abstracts | References | Download(pdf) |
Evaluating M-Apps’ E-Shopping Attitude of Youths using Technology Acceptance Model
| Authors |
Omdeep Gupta
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| Abstracts | References | Download(pdf) |
Corporate Social Responsibility: Myths and Reality
| Authors |
Anupam
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| Abstracts | References | Download(pdf) |
Ways to Manage Underperforming of the Employees
| Authors |
Sandeep Gandhi
Vivek Inder Kochhar
Apoorva Sharma
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| Abstracts | References | Download(pdf) |
Click and Collect: The New Retail Trend
| Authors |
Parvi Bharti
Chirag Singal
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| Abstracts | References | Download(pdf) |
Relationship between work performance and organizational commitment
| Authors |
Nisha
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| Abstracts | References | Download(pdf) |
VOLUME 2 ISSUE 2 ( 2017 ), ISSN 2455-7927
A CRITICAL STUDY OF ORGANIZATIONAL LEARNING PROCESS AND PRACTICES IN DURGAPUR STEEL PLANT, DURGAPUR
| Authors |
Dr. Amar Kumar Mishra
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| Abstracts | Download(pdf) |
Gap Analysis in Hospitality Education and Industrial Requirements
| Authors |
Ashaq Hussain Najar
Syed Aasif M. Bukhari
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| Abstracts | Download(pdf) |
Impact of Digital Marketing on Public Relations in Emerging Market Scenario
| Authors |
Anmol Sharma
Dr Ramna Singla
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| Abstracts | Download(pdf) |
Strategic Marketing, Entrepreneurial Proclivity, and Firm performance: Development of Conceptual Model and Hypothesis Acceptance Model
| Authors |
Dr Kumar Shalender
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| Abstracts | Download(pdf) |
Advertising in Recession: A Competitive Strategy to Crush Small Players
| Authors |
Sachin Verma
Vineet Kumar
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| Abstracts | Download(pdf) |
SOCIOENTREPRENEUR - A NEED OF EMPLOYMENT GENERATION IN INDIA
| Authors |
Dr.Mohd Farhan
Shivani Dhand
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| Abstracts | References | Download(pdf) |
Action Learning: An innovative Teaching and Learning Pedagogy for Management Education
| Authors |
Vishwas Gupta
Nagapavan Chintalapati
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| Abstracts | Download(pdf) |
Eco-Friendly Packaging and Consumer Behaviour
| Authors |
Geeta Rani
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| Abstracts | Download(pdf) |
MANAGEMENT CHALLENGES FOR NEW GENERATION MANAGERS
| Authors |
Dr. Harjeet Kaur Virk
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| Download(pdf) |
CONSERVING ENVIRONMENT-A RESPONSIBILITY OF INVESTOR
| Authors |
Dr. Janki Aggarwal
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| Download(pdf) |
CO-CREATION EXPERIENCE: ENHANCING THE VALUE THROUGH FLEXIBLE SYSTEMS AND SUPERIOR TECHNOLOGY
| Authors |
Dr Kumar Shalender
Mr. Rajesh Kumar Yadav
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| Download(pdf) |
FLEDGING BSNL COMPANY: A NEW PATH TO BIG PROFIT AND MARKET DOMINANCE
| Authors |
Dr. Rakhi Gupta
Dr. Divya Gupta Chowdhr
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| Download(pdf) |
A STUDY ON THE CONSUMER BRAND PREFERENCE WITH REGARD TO DECORATIVE PAINTS
| Authors |
Shivani Sharma
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| Download(pdf) |
ROLE OF FINANCIAL INCLUSION IN INDIAN ECONOMY: A CONCEPTUAL FRAMEWORK
| Authors |
Sanghmitra
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| Download(pdf) |
THE SPECTER OF NPA: TAME THE SPECTER, BEFORE IT’S TOO LATE
| Authors |
Sunny Grack
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| Download(pdf) |
DIGITAL INDIA: OPPORTUNITIES & CHALLENGES
| Authors |
Seema Yadav
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| Download(pdf) |
CORPORATE SOCIAL RESPONSIBILITY- A BOON OR BANE FOR CORPORATE IN INDIAN SCENARIO
| Authors |
Neeraj Singh
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| Download(pdf) |
EIGHT CORE INDUSTRIES AND THEIR PERFORMANCE OVER THE YEARS: A STUDY OF ITS CONTRIBUTION IN THE GROWTH OF GDP OF INDIA
| Authors |
Mrigya Tewari
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| Download(pdf) |
IMPACT OF E-RETAILING ON CONSUMER BEHAVIOUR
| Authors |
Prabhajot Kaur
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| Download(pdf) |
SOCIO ECONOMIC CONDITIONS OF WOMEN ENTREPRENEURS IN BENGALURU
| Authors |
Dr. J Mary Sunganthi Ba
Veena Anand
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| Download(pdf) |
A STUDY ON AWARENESS TOWARDS LEGAL AID AMONG GENERAL PEOPLE IN SELECTED RURAL REGIONS OF PUNJAB
| Authors |
Neha
Pardeep Kumar Jain
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| Download(pdf) |
IMPACT OF DIGITALIZATION ON CONSUMER BEHAVIOR
| Authors |
Shivali Sharma
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| Download(pdf) |
IMPACT OF MERGER ON SBI
| Authors |
Hari Mohan
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| Download(pdf) |
ARE SOCIAL NETWORKING SITES USEFUL?
| Authors |
Dr. Gurjeet Virk Sidhu
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| Download(pdf) |
A COMPARATIVE STUDY OF FINANCIAL PERFORMANCE OF URBAN COOPERATIVE BANKS IN DAVANGERE DISTRICT, KARNATAKA
| Authors |
Dr. PR Ramakrishnan* Prashanth Rao K**
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| Download(pdf) |
ECONOMY OF INDIA: LESSONS AND PRIORITIES
| Authors |
Achinthya Koswatta* Manori Guruge** Dr.Suranga Silva***
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| Download(pdf) |
IMPORTANCE OF INFORMATION SYSTEM IN RAPIDLY CHANGING BUSINESS ENVIRONMENT: A FLEXIBILITY PERSPECTIVE
| Authors |
Dr Kumar Shalender
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| Download(pdf) |
IMPACT OF GST ON REAL ESTATE, CONSUMER GOODS AND TELECOM SECTOR
| Authors |
Hari Mohan* Ms. Reetu**
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| Download(pdf) |
THE EFFECT OF FINANCIAL LITERACY ON INVESTMENT DECISIONS (with special reference to Alpla Pvt ltd)
| Authors |
Varsha Gupta* Diptanu Sutradhar**
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| Download(pdf) |
STUDY OF PERCEPTION OF MILLENNIALSTOWARDS INTERNET MARKETING
| Authors |
Shruti Sankhe
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| Download(pdf) |
IMPACT OF KNOWLEDGE MANAGEMENT ON ORGANIZATIONAL EARNING WITH REFERENCE TO HEALTHCARE SECTOR IN CHHATTISGARH
| Authors |
Tamanna*
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Prof. Sanjeev Kumar Sharma**
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| Download(pdf) |
RESEARCH MANAGEMENT AND POLICY LANDSCAPES: A CASE STUDY OF HIGHER TERTIARY INSTITUTIONS IN NAMIBIA
| Authors |
Dr. Sudhir Agarwal*
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Lovemore Matipira**
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Jairos Kangira**
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Hilen Kapenda**
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Eino Mvula**
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Vincent Ntema Sazita**
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John-Graftt Ndungaua**
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| Download(pdf) |
Role of Technological Innovations in Higher Education in Nation Building
| Authors |
Dr. G.P. Kapoor*
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| Download(pdf) |
DIGITAL SOCIAL TRANSFORMATION: MANAGEMENT PERSPECTIVES
| Authors |
Dr. Janki Aggarwal*
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| Download(pdf) |
IMPACT OF GREEN MARKETING PRACTICES ON CONSUMER BUYING BEHAVIOR: A STUDY OF CHANDIGARH CITY
| Authors |
Dr. Ranbir Singh*
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| Download(pdf) |
WOMEN ENTREPRENEURS IN DIGITAL ERA
| Authors |
Veena Anand*
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Dr. J Mary Sunganthi Bai**
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| Download(pdf) |
DIGITAL TRANSFORMATION: IMPACT ON QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT
| Authors |
Indu Bala*
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| Download(pdf) |
GENDER STEREOTYPE: SEXISM AND STEREOTYPES IN MODERN SOCIETY AT WORK PLACE
| Authors |
Pritika Srivastava*
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| Download(pdf) |
The Management Fest for giving a platform to students to showcase their knowledge, skill and capability..
The Society named Center for Advanced Studies in Engineering (CASE) was established on 2nd May, 2000 with a deep commitment to promote and propagate quality technical education. The commitment was translated into reality with the establishment of School of Engineering & Emerging Technologies (SEET) at Baddi in the year 2002.
The Society, through this institute, has been Providing B.Tech. engineering (CSE, IT, ECE, ME, EE, Civil Engg.Applied Sciences & Humanities),BCA, MCA, BBA, B.Com, B. Pharma and MBA courses to the youth of Himachal Pradesh and other states of India.
